Many people think that the Google Ads Ad Platform is very much related to is Google advertising! This opinion is not wrong. However, do you know that there are 2 uses of Google Adwords below, the benefits of additional Google Ads, beyond just advertising?
Before we start, for those of you who are new to or even not familiar with Google Ads (previously known as Google Adwords), we recommend that you first read the complete discussion of the definitions, benefits, and uses in our article: “Google Ads, How can it help your business “
Benefits of Google Adwords as a market research tool
As an advertising platform, Google should provide complete data to support advertisers in making decisions. Here are some features that we can use to get this data.
- This Google Keyword Planner
Tool helps you to find keywords related to your market. Usually this tool is used by SEO practitioners and commercial seo services to find keywords that want to be optimized to enter the first page of Google organically. This tool also helps you find keywords you may not have thought of that your competitors might use.
- Helping the SEO team find relevant keywords automatically.
Dead-end choosing relevant keywords to optimize for your site? Google Ads can do this for you. Just use a feature called ” Dynamics Search Ads” , then you don’t need to target keywords in your ad, and Google will do it. You can see what’s relevant even at the hours your target market has a lot of interaction.
- Behavioral research online
Usually when your ad is running, in the Dimension column, there are a lot of insights that you can see there, such as how many ads run which means determining the ‘active hours’ of your market. If you know this, you can determine when you need to post an article or when to hold a webinar. You can also see the city where the ad is being searched for. This can provide insight into promotions for a specific city. Come on, start opening the Dimension column and see more insights for your promotion or non-Adwords campaign.
- Competitor Research through Auction Insight
Want to see how aggressive your competitors are. Start opening Auction Insight. There you can learn whether they have a better impression, what percentage are in the top 3 and so on.
Benefits of Google Adwords as a test site
One of the phases of optimization activity is testing the performance of the site. Through this activity of ‘buying’ visitors you can test the performance of your site in a matter of days, does it load fast? the device most used by visitors? favorite page? all this data you get quickly.
Tip: Pay attention to the data in your Google Analytics, because not all clicks result in visits. If this happens, it could be that your site is in trouble or you are targeting your visitors incorrectly
You can also create several page variants to conduct a page test ( split test ). With targeted visitors from Google Ads, you will quickly determine which design variant provides the best performance.
Webmasters who want to test site designs will usually put a short term budget of 2-5 days. With this budget, webmasters will usually test visitor behavior in several design variants, what is the bounce rate, session duration, and so on.
We suggest you also use Google Analytics for tracking so that you can process more data about your site and visitor behavior.
Start harnessing the power of Google Ads today! Call 021-5324093 or visit our adwords service page to see why hundreds of companies have chosen us, our team will contact you shortly.