Reporting from We Are Social and Hootsuite at the end of January 2018, internet users in the world have reached 4 billion users and an increase from the previous time which only reached 3.8 billion. This means that more than half of the world’s population is connected to the internet. This rapid growth has contributed to a significant increase in the use of social media.
Until finally, the use of social media is now spreading into the business world and seems to be a measure of the success of business and business. Therefore, using an effective digital marketing strategy can certainly make the business or business you are running can grow very easily and quickly.
However, if you’ve ever wondered what kind of content people like and how to deliver content that suits you to get your message across, that’s a great first step. Because basically content marketing and social media marketing are closely related. Good social media means it has great content too. Therefore, it takes a correct understanding of the type of social media content that is good in order to form customer loyalty to the business you are running. Come on, see the reviews below
In this educational themed content, you are asked to provide useful information that can be used for your target audience. And note that the main purpose of this content is to build your brand’s trust in the eyes of the audience. Therefore, pay attention to providing information that is still related to the products you have
Examples of what you can do are tips & tricks, infographics, case studies, and how – tos, and so on
This content prioritizes two-way engagement interactions between the audience and the brand. Therefore, focus on messages that can invite your audience to comment and get involved in posting your content. Not only that, you are also expected as much as possible to interact with the audience in the comments column. This is done so that your brand is known as a brand that cares about the responses and opinions that come from the audience.
Content patterns that you can do in the form of fill in the blanks, discussions, polls, and so on
Literally, social media is used to socialize and build relationships with others. Therefore content with fun themes like this will have a higher viral percentage than others.
Here are the types of content that you can use, namely games, memes, giveaway, and others
This content is mostly used for memperkenal new products or promos that are on going in your company to an audience. To make it easier is to disseminate information about these two things more widely.
Examples of content that can be done are with prize quizzes, vouchers , testimonials, and call to action emails
Content with this inspirational theme category can basically improve the mood of the audience who sees your posts , and usually content like this often invites a lot of engagement.
This content also doesn’t always have to be a quote, because you can try content with the theme of interesting facts, inspirational stories or someone’s quote.
Of the many types of content that have been described above, you don’t need to be hesitant and afraid to try them. Because you can try several types of content categories and see which category your audience prefers and what types are suitable for conveying your message. From here you can optimize your social media content strategy to support marketing your business online
Because by trying these types of content, you can find out which type of content category has the best engagement and can convey your message of purpose clearly. From here, you can also optimize your online business strategy with the use of social media. Happy creation! Don’t forget to share this article! See you in another article