Have you ever been curious and questioned why in this online era all elements of society seem addicted to using social media and even making social media a place to live to share information with each other. Not only that, currently social media has developed into one of the tools used by entrepreneurs to expand their business marketing.
With the advent of social media, changes in information and communication technology are changing very rapidly. The main motivation for social media users to use it is because of the desire to reveal valuable content and information to others, shape and define themselves, and maintain relationships with one another.
This factor is what makes the use of social media have different impacts in certain sectors. And here are some of the impacts that have occurred
Impact of Social Media on Society
With the basic nature of humans who cannot live alone, the use of social media makes it easier for them to relate, interact with each other. This can also be used in forming and maintaining friendly ties with family and relatives.
Impact of Social Media on Politics
The very rapid dissemination of information in the world of social media can greatly facilitate the spread of larger political campaigns in an effort to provide information regarding the performance of government officials. Not only that, we can also easily find out various political information that is happening in our country from social media. For example, when a government official is found to be corrupt, and so on
Impact of Social Media on Training and Development
The availability of easy access to various information from several learning platforms such as Wikipedia, blogs, podcasts, etc. is believed to be able to teach and develop skills. Social media has contributed to the improvement of online distance learning.
Impact of Social Media on Business
Social media makes companies aware of how important it is to build relationships in communicating with customers and build their trust which aims to increase profit . Social media in this case can be used to create insights, stimulate demand and create supply
The Impact of Social Media on the World of Work
This is closely related to the problem of recruitment. According to a survey conducted by CareerBuilders, 60 percent of employers use social networking sites to research job candidate history. Social networks like LinkedIn are widely used social media platforms. Because in this social media we can build and create our own personal brand
Now, after knowing more about the impact of social media on various sectors, this will make it easier for you to determine which tools should be used to achieve the results you want right? Good luck, don’t forget to share this article!