Currently, the use of video in social media plays an important role. Not only is it an additional attractive feature to showcase what your business is doing, but it is also a major tool in reaching and distributing your business campaign. As reported by Hubspot, 52% of marketers say that video content has a better ROI than text content . This is because videos evoke more emotion and tell stories in ways that text and photos cannot. Video can also be a brand recallwhere consumers have the ability to remember a brand name based on the product category from their memory. However, keep in mind that some types of videos look better than others. And here are 9 types of video content that can be used for your business.
1. Behind The Scenes
Basically people are curious about things behind the scenes. So take this moment to tell about your company culture and build a connection with them by showing your audience the people who work in your business. Office tours, new product showcases, and office habits can be perfect topics for your behind the scenes content.
Video blogs or what is often shortened to vlogs are currently becoming one type of video content that is quite popular to be able to engage the audience. This is because vlogs are easy to create, don’t cost a lot of money, and don’t require specific ideas or themes. Instead of trying to think of and come up with new content to create, you can document the journeys you take on a day-to-day basis via vlogs.
3. Interview and Question and Answer
Interview and question-and-answer themed content can be a great and informative way to engage your audience. Interviews can help build connections with potential referral partners in your business, while question and answer content can be a great way to communicate with your audience. To do so, you can either prepare questions in advance or collect questions from your audience
4. Announcement / Reveals
Have something going in your business? Themed content like this is the perfect way to build excitement about announcing big news to your business such as expansions or launching new products.
5. Tutorial / How To
This type of content describes how to work and how to use a product or service. This type of content is also the content that everyone is most looking for. But you still have to be careful because useful content should be more than just promotion and soft selling. Because your audience is certainly quite clever at distinguishing whether they are being forced to sell or not.
6. Promos, Deals & Give Away
It is undeniable that everyone loves goods with good deals prices . Therefore, this type of content can be the answer to promoting your exclusive offer and grab their attention with an interesting video that promotes your sales, promo or prize contest. Don’t forget to also tell the gifts that the audience can get. isn’t their main goal of getting the prize?
7. User Generated Content
In this type of video content, let your audience create the content. This can be done by reposting their content on your business page. But make sure you tag the content creators. It can also encourage other users to do the same.
Exhibition videos can show the excitement going on and expand the range of visibilities . This video content is done by covering the company’s event process. You can do this by recording, editing, or trying live streaming using live social media such as Instagram Live, Facebook Live or Periscope Live, which comes with Twitter. So that people can easily find out what happened at the event when they could not visit the exhibition in person
9. Breaking News
Accessing information at this time was very easy. At least you will get some news from social media about what is happening. So that news or topics that are trending discussed can be a great opportunity for you, be it news about your own company or about important events in the world. Videos are a great way to give your feedback. This type of video works really well through the social media platform Twitter, because there are lots of people talking about and even trending things
Those are some types of videos that you can use as your business content. Although the types and topics are different, basically videos on social media have something in common in terms of being interesting. Always use the principle of Keep It Simple! and also make sure you position yourself as the audience. So when you are trying to decide what video idea is the most suitable for your business. Don’t be afraid to use it and see which type of video has the best response from your audience. Good luck and don’t forget to share this article, OK!