The presence of chat bots is one of the marketing trends in 2018. Yes, because chat bots make it easy for business owners to assist in serving questions from consumers regarding their products. Well, this chat bot feature is perfect for you to make as a business assistant who serves questions on your business account, especially if there are many followers of the account and you don’t have much time to serve consumer questions. For details, let’s get to know the chat bot more closely in the following review article.
What is a Chat bot?
Chat bot is a computer program with artificial intelligence that can interact with one or more people, either in audio or text form. Because it is a program with artificial intelligence, it can interact like humans in general. This chat bot is usually used to serve questions related to the information that the user is looking for. This program has been used by one of the social media platforms, LINE, which creates chat bots to serve questions or provide information to users regarding LINE. Only then did more and more social media use chat bots .
Chat Bot function
In order to get to know chat bots closer and after knowing their meaning, now know more about the function of the chat bot itself. There are 3 functions of the chat bot that you should know about, what are they?
- Improve Approach and Service to Customers
Try to imagine, how nice it would be if you have an assistant who is never tired, never busy, never complains when you have to 24 hours non-stop serving all questions from your customers . Is that how the language he uses is always polite and pleasing to consumers? Of course this will be more value for your business shop. So that consumers become loyal and happy to shop at your online store. Well, this is what is called the chat bot function to improve your approach and service to consumers. With chat bot services , consumers can feel like interacting directly with humans in general.
- Provides an easier Shopping experience
This is an interesting part of the chat bot function , which is to provide an easier shopping experience. So, for example, when you enter an online store website or application page, usually you will feel confused when looking for the best product or recommended best seller . But, thanks to the presence of the chat bot, it can give you recommendations for any items that are included in the best seller product category . Usually, this chat bot feature has been programmed in such a way thanks to the artificial intelligence of the program, it’s more fun and easier, right?
- Increase Sales and Lower Operational Costs
From the ease of interacting with many consumers at one time, and providing recommendations on the best products, it can help lower operating costs. So you no longer need to bother looking for people to serve as customer service. In addition, Chatbot is also designed to offer product advertisements to consumers in a more attractive and personal way but at a very affordable cost.
Those are the 3 functions of the chat bot that are important for you to know. So, are you ready to switch to marketing technology that has more impact on your business? If any of you have started using or trying chat bots , you can share their experiences in the comments column and also share this article, yes.